Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01852_Field_OMMC T80.txt

Text File | 1996-04-10 | 729b | 14 lines

philosophers and nobody’s taken us up on it yet,
but that just means there’s work to do. Second, it
doesn’t work with natural phenomena. You can’t
ask what is enhanced or retrieved or obsolesced,
or what’s the reversal potential in, let’s say, a tree.
Or a mountain, or an earthquake, or a
thunderstorm, or a whirlpool, or a tornado—it
doesn’t work. It’s only human phenomenon, human
artifacts, that have these four dimensions.
Exclusively human, every single case. We also found
that there is a certain set of ratios among the
four. This is really intriguing because it places this
activity in relation to speech. That is, these four
have the ratio among themselves that A is to B as